About Innerware



Innerware is a truly family owned and operated business, based in South Australia.

Innerware operates 2 stores and a warehouse in Adelaide, and delivers FREE Australia wide. *

Innerware is proud to have entered the digital market place as a real life retailer, with real life stores,
offering a very high level of reliability to our interstate clients.


*conditions apply


Our new store on South Road, The Bell Centre.

340 South Road, Richmond.




Our Second Store at Munno Para.

Shop 52, Munno Para Shopng Center Munno Para


Innerware Munno Para


A little about the Innerware story

A sense of faith has led Innerware from humble beginnings at Thebarton South Australia as a supplier of everyday bras at discounted prices, to the opening of their fourth  store at Munno Para Shopping Centre. 

'Our openings are an extension of the same idea that drove Innerware to open the first store all nearly 15 years ago. Simple faith that customers will support a store that always sells known, quality brands below the normal retail price.' said Carol Samaras, Innerware owner. 'We always had faith that a simple formula such as ours had to work, and history has proved us right as we've grown over the years. '

According to Carol, Innerware's steady expansion is also partly due to women becoming more aware of the importance of correct fit in providing comfort and support. 'To many people, it came as a surprise when an industry survey revealed that up to 70% of women were wearing the wrong sized bra. To us, it came as no surprise at all. We have always offered a complimentary expert fitting service. Right from day one we were amazed by how many women had for years been wearing the wrong sizes. The comfort women find in being correctly fitted is always a revelation. Together with our pricing policy, complimentary fitting and great service is a key factor that keeps our customers coming back.'

All Innerware stores, stock an impressive range of big brand lingerie including names such as Berlei, Fayreform, Playtex, Bendon and Triumph. Carol says that another unique Innerware advantage is depth of stock in all stores. 'We don't just have a handful of sizes and designs in our stores. In fact, we pride ourselves in having one of the very widest ranges of sizes available. We like to think that we offer women of all sizes not just a bra that fits properly, but a choice of styles and colours, too. After all, no woman wants to wear the same sort of bra day in and day out. No matter what your size, there's no need for lingerie and underwear to be boring.'

Innerware is a South Australian family owned business, established in 1996.